Key terms and concepts are marked
with 1 to 3 key symbols
(
) according
to their significance in a general
web promotion strategy, as judged
by us. Similarly, terms and concepts
which we consider should be avoided
are marked with one or more 'thumbs
down' symbols (
).
This Knowledge Base supplements
the main Web Promotion and
Customer Retention articles.
Use
to return to the previous page and
to go to the KnowledgeBase index
page.
The booklet symbol ()
is used to highlight articles (listed
after the definition) where the
term or concept is written about
in context.
