Search Engine Optimisation
Consultancy
Customer Retention
 

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  FAQ    

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Frequently Asked Questions : It is recommended that answers to common questions can be found on a web site.

   

A Customer Retention
concept

A FAQ section can be populated as webmasters come across common questions and be set up to take the pressure off responding to e-mails. This leaves webmasters more time to maintain the web site. Even if the answers appear elsewhere on the site, it is good practice to have the questions and answers in one look up list.
Webmasters may also wish to set up a database of FAQs.

  Feedback Form    

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An HTML form which visitors complete to send data to the webmaster (via an embedded email application)

   

A Customer Retention
concept

A basic feedback form is easy to include on a page and enables acquiring more data from the customer than just their email address. A good feedback application called form2mail is included in our Webmasters Resources section.

Read about this concept in the article : Three Major Considerations for Customer Retention

  Follow-ups    

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Consistent and timely follow-ups to newsletters, customers feedback etc.

   

A Web Promotion and Customer Retention
concept

It is a tendancy with us all to put things off as long as we can. No matter how interested we are in something brought to our attention perhaps via a direct e-mail it may get put to one side. By following up a newsletter or email appropriately, the chance of completing a sale is vastly increased. There are some excellent automated means of doing this such as AWeber's autoresponder .

  Forum    

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An online community where visitors may read and post messages on a subject of common interest.

   

A Web Promotion and Customer Retention
resource

A good forum supports threaded discussions i.e. the history of postings (original message and replies) is maintained. Carefully thought out categories and subjects encourages quality contributions and helps the webmaster gain an insight into the kind of visitors to the site and their various needs. Inclusion of a forum is also an excellent way of encouraging visitors to spend time on a site and come back on a regular basis. See an example of a specialist forum on this site! Please feel free to contribute.