Key terms and concepts are marked
with 1 to 3 key symbols
() according
to their significance in a general
web promotion strategy, as judged
by us. Similarly, terms and concepts
which we consider should be avoided
are marked with one or more 'thumbs
down' symbols (
).
This Knowledge Base supplements
the main Web Promotion and
Customer Retention articles.
Use
to return to the previous page and
to go to the KnowledgeBase index
page.
The booklet symbol ()
is used to highlight articles (listed
after the definition) where the
term or concept is written about
in context.
|
|
CGI
Scripts |
|
|
Back
GotoIndex
|
|
|
Gateway programs, or scripts, are
executable programs that can be run
independently but interface with web
pages.
|
|
|
A Web Promotion
concept
|
Gateway programs, or scripts, are executable
programs that can be run independently but
interface with web pages.
|
Cloaking
|
|
|
Back
GotoIndex
|
|
|
The practice of showing a search
engine spider a different page than
what an actual human visitor would
see.
|
|
|
A Web Promotion
concept
|
This means that the server looks up the
unique address (assigned to each visitor)
to see if the visitor is a spider. If it
is, it feeds it specialized
content, designed to rank well for certain
search terms. Search engines are able to
detect such dubious practices, and will
penalize
or ban sites responsible.
|
CSS
(Cascading Style Sheets) |
|
|
Back
GotoIndex
|
|
|
A data format which enables the separation
of style from structure on Web pages.
|
|
|
A Web Promotion
concept
|
With CSS, style information can be centralized
leading to more flexibility (easier changes
to the look and feel of sites) and less
clutter. Leaner pages (i.e. less HTML bloat)
result which generally perform much better
with the search engines (it terms of rankings).
The Webmasters Resources
section has tools which work with CSS
in its Web Authoring
category, and we can recommend W3Schools.
|
Customer
Reviews |
|
|
Back
GotoIndex
|
|
|
Including testimonials from customers
leads to a convincing web site.
|
|
|
A Web Promotion and Customer Retention
concept
|
This is a very effective way of providing
compelling content. If visitors can observe
that some content has been contributed by
other visitors, then it will only come across
as being that more convincing. Further more,
it is another means for customers to interact.
They will certainly come back to check to
see if their review was successfully posted
or not.
Related information : Press
Releases
|