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Customer Retention articles.
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User
Profiling |
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Successful web sites have a built-in
capability of analysing a visitor's
activity on the site and then using
the results to present content optimized
for that visitor on their current
or return visits. E-commerce engines
use personalization
software in order to lead visitors
to products that are supposedly more
likely to suit their requirements,
as judged by data collected during
their visits.
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A Customer Retention
concept
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Companies with user profiling products
(excluding the major players in application
server technology) include the Creativision
Publishing Corporation with their product
called WebGroove
Relate , Coremetrics
Inc. and CustomerCentric
Solutions. Data collected and analyzed
from webserver log files is
another related way of obtaining information
about visitors.
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Usenet |
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Usenet is a collection of notes and
messages posted to a network by users
on a variety of subjects. The network
has global access. The collections
are organized
subject by subject (newsgroups).
Participants can start up a new newsgroup.
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A Web Promotion and Customer Retention
resource
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