Search Engine Optimisation
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  Mailing Lists    

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A list of e-mail addresses for people to target with a marketing message.

   

A Web Promotion
concept

Such a list where people have specifically requested information on a particular subject is called an opt-in mailing list. The latter or a safelist should be used in order to avoid being accused of spamming.

  Meta Tag    

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An optional HTML tag used for including special information about a Web page.

   

A Web Promotion
concept

Such information includes that sometimes used by search engine spiders when indexing web pages, such as keywords. However, many of the major search engines such as Google will ignore your meta-tags almost entirely. There is at least one exception, namely Yahoo. Because Yahoo is a very important search engine, you are advised to pay attention to your meta keywords and meta description. Make them different and targeted for every page.
There are other kinds of information that can be embedded in Meta Tags (such as redirection to another URL and forced refreshes). The WebPosition Gold product will help you optimize your meta tags.