Search Engine Optimisation
Consultancy
Customer Retention
 

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  Added Value    

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Any benefit a web site provides its visitors, that goes beyond providing them with basic information.

   

A Customer Retention
concept

Visitors to your Web site want and expect something for free. They are more likely to buy from your site if they also get the feeling that they are getting added value via the free items. Free items may include anything from articles, tips, newsletters, product samples and trial versions of software.

Read about this concept in the article : Three Major Considerations for Customer Retention

  Alt Tag    

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An HTML tag to facilitate the display of alternative text to the images displayed on web pages.

   

A Web Promotion concept

The text has two main uses. It helps the visually impaired e.g. there are devices which can read out the text to them. Secondly, it is common for people to opt not to download images on Web pages (to increase their surfing speed). This is included as a Web Promotion concept because some search engines rank pages according to the alternative text. The WebPosition Gold product will help you optimize your "alt text".

Read about this concept in the article : Principles of Good Website Design

  Auto-Responder    

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An email address that automatically sends out a predefined message from the mail server to the sender. This mechanism provides almost instant despatch of information to those who request it.

   

A Web Promotion and Customer Retention
concept

The best auto-responders such as AWeber include follow-up facilities, thus saving you a lot of time and maximising your marketing efforts.

Also commonly known as : mailbot, infobot

  Associations    

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Joining a recognised webmaster's association is an ideal way of adding prestige to your website.

   

A Web Promotion concept

Such an association is the International Association of Webmasters and Designers. They also provide you with free membership of a Banner Exchange program and Link Exchange Program, free advertising (and more) when you join.

  Award Schemes    

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There are numerous sites where you can nominate your website for an award. This is an excellent way of grabbing your visitors' attention.

   

A Web Promotion resource


Here is a sample of links for award sites and/or award programs : Award It!, CIO Magazine Award Programs, WebbieWorld, Award Sites, The Webby Awards, The International Web Page Awards, Best Of The Web Awards, Golden Web Awards, Maestro Awards