Key terms and concepts are marked
with 1 to 3 key symbols
() according
to their significance in a general
web promotion strategy, as judged
by us. Similarly, terms and concepts
which we consider should be avoided
are marked with one or more 'thumbs
down' symbols (
).
This Knowledge Base supplements
the main Web Promotion and
Customer Retention articles.
Use
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The booklet symbol ()
is used to highlight articles (listed
after the definition) where the
term or concept is written about
in context.