Key terms and concepts are marked
with 1 to 3 key symbols
( ) according
to their significance in a general
web promotion strategy, as judged
by us. Similarly, terms and concepts
which we consider should be avoided
are marked with one or more 'thumbs
down' symbols (
).
This Knowledge Base supplements
the main Web Promotion and
Customer Retention articles.
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term or concept is written about
in context.
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PageRank
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GotoIndex
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A measure (1 to 10) which is assigned
by the search engine Google showing
how important it thinks the site is.
The higher the measure, the more important.
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A Web Promotion
concept
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Only Google know the algorithm for PageRank,
but is is known that link
popularity is the most important factor
i.e. in general, the more quality (sites
with high pagerank) and relevant (or complementary)
sites you get to link to your site, the
higher your pagerank. It will increase your
site's reputation, and you'll be on a roll
because more sites will want to link to
you. There's no easy equation for working
out how high your pagerank would be.
To see the pagerank of any website, you'll
need the Google
Toolbar (which is free).
Alcander's link
popularity service will help you increase
your pagerank.
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Pay
Per Click (PPC) |
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GotoIndex
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A scheme where you "pay"
to have an advertisement displayed
on the search engine result pages.The
advertisement is displayed on results
for keywords which you bid for, and
you are charged based on the number
of clicks on your advertisement link.
The position of your advertisement
is according to how much you bid.
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A Web Promotion
concept
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If you want instant positioning on the
major search engines, PPC
is recommended, as long as you choose a
reputable PPC Engine. Some of the smaller
engines are known to send you bogus visitors.
Also commonly known as : Pay Per Visitor,
Pay for Performance
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