|26th November 2003
WEB PROMOTION SERVICES
Lifting your website to its full potential
Welcome to Alcander's news letter.
Every fortnight we bring you information to help you increase the
pulling power of your website. Our topics will include marketing tips, reviews
on webmasters' resources and search engine news. The Alcander
website contains extensive information on web promotion including a description
of our affordable web promotion
and customer retention consultancy services, but we use this newsletter
as a vehicle to keep you informed on supplementary information, much of it
to recent trends.
As we get your feedback on this newsletter, the topics are subject to change. Alcander are also inviting contributions from other parties,so you can expect to be even better informed in the future.
NEWS ITEM IN BRIEF
LINKS FOR MORE INFORMATION
Two of the industries' top leaders, Robin Nobles and John Alexander
coming to London in February 2004.
Internet worldwide growth slower but solid, says U.N..
FTC Cracks Down on Internet Scams
Track mobiles via the net. Route planning website Mapminder launches a mobile location service so you can keep track of people online.
AOL Acquires Multimedia Search Company Singingfish
TOP NEWS STORY
Robin Nobles and John Alexander are two of the most well known names
in search engine marketing, and they are coming to the UK to run their
highly successful workshops. Robin Nobles is the director of training
for the Academy of Web Specialists. John Alexander is an international
educator who has taught onsite search engine marketing workshops to people
from more than 80 different countries. He has also run his own Internet
consulting business since 1996.
|INTERNET MARKETING TIPS
Popular Free Resources for Website Enhancement
The Internet is seen by many as a rich resource of free information.
To others, it's seen as a rich resource of free resources. Music downloads,
images and applications as well as textual content. This fortnight, we
take a look at some popular free resources which are well worth knowing
about when developing a website.
With a growing collection of 75746 royalty free files, iStockphoto
is a unique community of photographers and designers.
In each issue, we will review either a) new ways to keep your customers interested once they've found your website or b) ways you can collect information about your website visitors - information you can use to devise new content for your site to help retain different kinds of visitors.
All the resources in the above Web Promotion section will contribute to your visitors spending not only more time on your site, but also quality time. They will be less frustrated because they'll be able to find their way around your site much more easily with Ksearch. They are more likely to want to come back to see their contribution to the forum. Another way to entice them to hang around longer, is to include a game that they can access from your site. Javafile, for example, is a source for free java applets and scripts, including java games.
Improved Customer Retention through design.
In our first 7 issues, we look at the 7 BIG mistakes in web design.
now reached the second in this series, and we are going to look at....
Redundant Features of websites
In general, too much information on one page at once, can baffle your
viewers and they'll end up leaving your site. Avoid information overdose
at all costs. There are also specific features which (usually) are of
no benefit to your visitors, and all too often put them off your site.
These are :
|ALCANDER SITE UPDATE
We have been busy updating our image over the last couple of weeks.
old Ace of Cards logo has been replaced, and we hope you like the new
one which we think is more apt. For now, you will still see something
resembling an Ace on our web promotion articles pages, but we hope to
change that in time*. In addition, "Web Promotion and Customer Retention
Services" has been simplified to "Web Promotion Services"
as it is obviously much less of a mouth full. We must hasten to add that
by no means have our Customer Retention services been dropped. It is
important part of our business, and it provides our customers not only
with high quality web analytics in the form of reports for seeing what
their visitors are doing, but also our help in interpreting the reports.
So, with the reports and our personal attention, our customers are able
to find out which of their web pages are working, which might need some
improvement, and we'll include suggestions on enhancements that can be
|ALCANDER "WEB AWARDs"
If we ran a web award scheme, we would give out awards to the following web sites. We have placed each "award" in one of 10 categories (Arts & Entertainment, Bizarre, Business, Creativity, Educational, Kids, Science and Technology and Webmasters' Resources). Who knows, one day we may run an official awards website. One way of getting ideas for compelling websites is to look for inspiration from other compelling websites. The categories below are subject to change.
Arts & Entertainment :
Science and Technology:
Travellers Tales produces an exciting collection of cross-stitch kits based on the colourful designs of ethnic and historical textiles from around the world.
Webmasters Resources :
WorldMerge allows you to quickly and easily generate large numbers of personalised e-mail messages using your "internet-ready" database of recipients and a "template" e-mail message.
Why restrict your searching to Google? Each fort-night we look at other
ways of searching the Internet.
Read about terms or definitions before we get around to putting them
in our knowledgebase (www.alcander.co.uk/knowbase.php)