A : Web Promotion and Customer Retention Knowledge Base



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Key terms and concepts are marked with 1 to 3 key symbols
() according to their significance in a general web promotion strategy, as judged by us. Similarly, terms and concepts which we consider should be avoided are marked with one or more 'thumbs down' symbols ( ).

This Knowledge Base supplements the main Web Promotion and Customer Retention articles.
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The booklet symbol () is used to highlight articles (listed after the definition) where the term or concept is written about in context.

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	Mailing Lists				Back GotoIndex
		A list of e-mail addresses for people to target with a marketing message.			A Web Promotion concept

Such a list where people have specifically requested information on a particular subject is called an opt-in mailing list. The latter or a safelist should be used in order to avoid being accused of spamming.

	Meta Tag				Back GotoIndex
		An optional HTML tag used for including special information about a Web page.			A Web Promotion concept

Such information includes that sometimes used by search engine spiders when indexing web pages, such as keywords. However, many of the major search engines such as Google will ignore your meta-tags almost entirely. There is at least one exception, namely Yahoo. Because Yahoo is a very important search engine, you are advised to pay attention to your meta keywords and meta description. Make them different and targeted for every page.
There are other kinds of information that can be embedded in Meta Tags (such as redirection to another URL and forced refreshes). The WebPosition Gold product will help you optimize your meta tags.