Consultation. We will discuss
with you your business requirements,
gathering information to drive
the work to be done.
Analysis. We will establish
10 niche keywords / key phrases*
for targeting your ideal audience
and getting you top positions
with the search engines. In addition, we work with and improve on all the keywords of 10 pages of your site.
* 15 with the intermediate package, 20 with the advanced package and complete flexibility with the bespoke package
Analysis. We will investigate
and report on your site's current
ranking, link popularity, search-engine-readiness
(and other criteria). The results
will be used to determine the
work to be done and to prioritize
Creation of additional search-engine-friendly
pages and optimization
of existing pages, based on the
established keywords / key phrases.
By default these are optimized
for the Google search engine,
but (on request) we can optimize
for any of a large number of international
search engines. Note that Alcander
do not develop doorway
pages, but information pages which
are relevant and well integrated
with the rest of your site.
As well as improvement with respect to your keyword content, your site will also be optimized with respect to your competitors i.e. we analyse your competition and make changes in order to gain better rankings over them.
The service includes providing your site with a search engine friendly site map to make it easier for the search engines to index all your pages.
In the basic package, the content optimization is applied to a total of 10 pages including any new pages that we introduce.
Submission. Submission to more than 120 search engines and directories (including major ones such as Google, Yahoo, MSN and HotBot)
The service includes an initial search engine positioning report which is followed up by submission reports.
For an additional
charge, the service is extended
to include up to 50 International
search engines, and we also investigate
specialist search engines and
directories (i.e. research and
draw up a list relevant for your
subject or market area).
Reciprocal Link Building . Increase the number of links to your web site, providing you with at least 120 quality incoming links (i.e. links from reputable, complementary and relevant sites) accumulated over a 6 month period (20 links per month). Though the majority of these links will be reciprocal links i.e. requiring you to link out to the sites which link to you, Alcander also provide a non-reciprocal link popularity service as a part of the advanced package or we can add it on a bespoke basis.
For more links, opt for our intermediate (180 links), advanced (300 links) or bespoke packages.
The links are maintained through our reporting and maintenance component.
and Maintenance. This on-going
phase, over a 6-month period*,
(a) Monthly reporting on site
performance (where it is ranked).
(b) On-going increase of link
packages only) dependent on new
(c) Monthly log reports to show increased visitors to your site.
(d) Maintenance of ranking status
or resubmission to search engines.
* 9 months
with the intermediate
package and 12 months with the advanced
package and complete flexibility
with the bespoke
N.b. We can
also provide a bespoke
package, tailored to
suit your business requirements
and budget. E.g. you can use
the bespoke package either to
(even on the basic package)
or to acquire a broader or more
Terms and Conditions